Google, king of search engines is reportedly taking over Like.com by paying more than hundred million dollars. According to Michael Arrington, the companies are in the final stages of the deal, based on word from “multiple sources”.

If you see Like.com for the first time you might find it like an ordinary e-commerce website, but it seems that the technology backing this website has grabbed Google’s attention.

“Combining the best in Computer Vision and Machine Learning technology with the expertise of designers who have spent decades in the fashion industry, we are solving hard problems unique to buying shoes, apparel, jewelry, accessories and home decor online,” Like.com says on its about page. “While hard goods such as books, electronics and DVDs are bought based on reviews, product specs or merchant ratings, soft goods (what we, at Like.com, focus on) are purchased based on everything from the consumer’s personal style and whether the item matches an outfit to current trends and opinions of the fashion elite.”

Yet another great step by Google!! Now I know why it is regarded as king of search engines.

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