So then why should you help out any other website. Actually by carefully linking to other pertinent websites you are definitely increasing the relevancy of your own website.
Benefits
Pretend I own a pizza shop and I am located anywhere in United States. It is a typical website which displays kinds of pizza, store locations, coupons plus hours. I also know the clout of outbound linking; for this case I am going to link to 10 websites like Pizza Hut plus Dominos. Next I will link to 6 websites which are physically located anywhere in United States.
Now I will change roles and view the website as a search engine spider. I navigate through the website and determine that this website is about pizza. Then I locate a resource page and discover certain well-known links like Pizza Hut plus Dominos and as a spider I know that these are major players when it comes to pizza. Next I find 6 links to websites located anywhere in United States.
So as a happy spider leaving the website I now recognize that the website I visited is regarding pizza plus is located anywhere in United States. Next I visit one of the 6 websites listed as a resource anywhere in United States. I find the local address and it has the akin zip code as the pizza website. Now I know how these websites are related to each other. Taking into account the fact that this pizza website has also linked to major pizza chains; as a spider I am lead to believe that this shop has relevancy to zip code of anywhere in United States. So as the spider returns information to the database to be processed in the algorithm; it has pre-sorted certain search results based on the links your website points to.
Yet another benefit of outbound linking is without doubt geo targeting or local search. There is a lot of conjecture that local search is the next big trend in search marketing.
Conclusion
I am certain by now you know about the importance of outbound links. So take the time to link to certain relevant websites; the big names and enjoy the power of the easy outbound link.
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