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Yet another amazing innovation by Google: Social Search

 
 
Article The king of search engines Google has recently launched Social Search to add a more personalized touch to your web experience. Google’s Social Search is an incredible feature formulated which will help you to get pertinent publicly-accessible content from your social circle, a set of friends and your other contacts. The whole idea behind this new innovation by Google is that content from your friends and social contacts is often more appropriate and relevant for you than that from strangers and unknown websites. For instance, a review of a latest gadget by an expert can be no doubt very helpful, but a review on the same gadget from your best friend can be even better.

In order to use this remarkable feature though it is still in beta version all you need to do is register for a Gmail account. From there on whenever you search for any single thing on Google you will be able see social search results for your particular search at the bottom of the results page. It will carry a heading “Results from people in your social circle”. Another vital point is that Google Social Search is currently a part of Google Labs, so it is not enabled by default. If you wish to use it all you have to do is just visit Google's Experimental labs webpage and click the button to "Join the Experiment."

The next thing which comes to my mind is who will be part of the social circle. You will have people who are on your Google talk, people who are linked to you through social services the ones you have mentioned in your Google profile like twitter, friend feed and flickr. Lastly it will have friends who are contacts of those in your immediate social circle.

This social search will help you see web content like status updates, tweets, blogs and reviews from your social circle and not to forget the images posted publicly by your friends and contacts. You always have an option to improvise and make your social search results better by firstly expanding your existing social circle and secondly by asking your friends to post more content on web.

Social Search by Google is also very beneficial for Search Engine Optimization Consultants. One can make their company’s social profile but one should make sure that it is well subscribed. One can try anything from Facebook to Orkut. One can also have their own twitter account actively posting updates. Usage of keywords which are posted on one’s website is a sure shot way to increase traffic for one’s website and one also has the option of using newsletter.

There is no doubt that Social Search is a superb tool developed by Google. One also cannot deny the fact that social information has tremendous potential to improve our search. Although it’s just the beginning and it’s still very basic, I am sure Google will improvise it bring it to an advanced level very soon.

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